Emphasize the benefits but telling them what’s in it for them. Write a description on your about page that tells viewers what to expect by watching your content. Try to summarize the content of your channel in a tagline.Īdd a channel trailer that outlines the benefits of subscribing to your channel. Make sure it clearly identifies the content on your channel. Your channel banner is the first thing people see when they arrive on your channel homepage. Your visual branding elements help your channel stand out from your competitors. Let me know in the comments below what the USP or tagline is for your own channel.
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House of Hacks, projects, how-tos reviews.ĭrost Video, grow your audience with video. Here’s some examples of unique value propositions from members on my Facebook group. Netflix, see what’s next, watch anywhere, cancel anytime.ĭollar Shave Club has what you need to look, feel and smell your best. MailChimp, build your brand sell your stuff. Uber has a tagline, get there the day belongs to you. What makes your channel different from your competitors channels? Here are some well-known examples of unique value propositions. Create a unique selling proposition or what’s commonly called a USP.When you create your video imagine you’re having a conversation with your ideal subscriber. “ For a few reasons, but mainly the way you explain things so everybody can understand and follow up step by step. Giving all the real working methods away for free.”
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“I like your videos because you give honest advice on how to get your YouTube channel to grow. I can usually find what I need to know from you so why go anywhere else? It’s especially easy now you’re putting in a year it was published.” “The wide variety of topics under different angles you take on topics. I asked the members of my Facebook group… what is the main factor that makes you watch content from my channel instead of my competitors? You might get comments like, “ I was just thinking of that”, “you read my mind.” The more you know about your ideal subscriber the easier it is to create the right content for them. Instead of giving a general answer like all people on the Internet try to drill down several levels to get more details. What are some of their most frequently asked questions?
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